Thoughts
Short pieces,
strong opinions.
The arguments behind the workflows. No intros, no "in today's fast-paced world" — just the thing I'd tell you if you asked me over coffee.
Why most AI automation fails
It's almost never the model. It's that nobody wrote down the process the automation was supposed to replace.
5 min
What I learned building an AI course to 130,000 students
Four years of teaching, condensed. The lessons that mattered were about editing, not about AI.
6 min
You don't have an AI problem. You have a process problem.
Every company that asks me to "add AI" is really asking me to fix something they already knew was broken.
4 min
Newsletter
New pieces, sent once a week.
The workflow I built, the tool that earned its place, and the one that didn't.